Private Equity in 401(k) Plans: Innovation or Illusion?

21 July 2025 | 
Dmitri Alexeev
Sample Quarterly Private Equity Fund Performance Comparison vs Daily Stock Index. Source: AlphaBot

The New Frontier of Retirement Investing

Private equity (PE) is no longer just for institutions and ultra-high-net-worth families. Thanks to evolving regulation and industry innovation, 401(k) plans are starting to open up to private equity exposure. This could reshape the retirement landscape—but it also introduces real questions around transparency, performance measurement, and benchmarking.

Is this democratization of alternatives a breakthrough for retirement savers—or a high-fee mirage in a low-liquidity wrapper?

What’s Driving the Change?

A 2020 U.S. Department of Labor guidance (under the Trump administration) gave 401(k) plan fiduciaries a green light to include private equity exposure in diversified vehicles like target-date funds (TDFs) or balanced funds.

Motivations behind the shift:
  • Higher return potential: PE historically outperforms public markets over long horizons.
  • Diversification benefits: Low correlation with traditional asset classes.
  • Institutional trickle-down: Bringing institutional innovation to retirement plans.

Providers like BlackRock, Partners Group, and Pantheon have already launched products or frameworks to incorporate PE in defined contribution (DC) plans.

The Challenge Beneath the Surface

Despite the upside, this move raises several concerns, especially around benchmarking, performance measurement, and fiduciary risk:

1. Lack of Transparency

Private equity funds don’t publish daily NAVs. Investors in 401(k)s are accustomed to seeing daily liquidity and mark-to-market pricing—but PE valuations are quarterly, model-driven, and often delayed.

2. Complex Return Structures

PE returns are cash-flow-based, with capital drawn and returned over time. Traditional performance metrics like annualized returns (CAGR) or standard deviation fail to capture the timing and magnitude of distributions.

3. Illiquidity and Fees

Long lock-ups (7–12 years), performance fees (carried interest), and complex capital calls don’t align well with the liquidity needs and simplicity of retirement investors.

Benchmarking Private Equity in Retirement Accounts

Why Is Benchmarking Hard?

401(k) plans require clear and fair comparisons to evaluate fund performance. But private equity:

  • Has non-linear return profiles (J-curve effects)
  • Reports lagged valuations
  • Operates in non-transparent, bespoke deals

So how do you benchmark something you can’t see in real time?

Common Benchmarking Approaches
ApproachDescriptionStrengthsWeaknesses
Public Market Equivalent (PME)Compares PE IRR to hypothetical public market investmentAdjusts for cash flow timingComplex; requires full cash flow history
Peer Group Median (e.g., Preqin, Cambridge)Compares fund to similar-vintage peersIndustry standardData is voluntary, survivorship bias
Absolute Return Targets (e.g., 8–10%)Sets return hurdle based on long-term goalsSimple for DC plansArbitrary; ignores risk
Listed PE Indexes (e.g., LPX50)Uses public PE companies as proxyLiquid, daily pricedNot representative of actual private holdings

How Plan Sponsors Can Approach It

401(k) fiduciaries must meet ERISA’s prudence standard, meaning they must:

  • Carefully evaluate performance of private equity funds
  • Justify the use of benchmarking methods appropriate to illiquid assets
  • Document comparisons to vintage-year peer groups or custom blended benchmarks

Best practices include:

  • Use of PME analysis for IRR vs public market equivalents (e.g., S&P 500)
  • Benchmarking against Cambridge Associates or Burgiss medians
  • Monitoring dispersion of outcomes across vintages and managers
  • Applying custom multi-asset benchmarks in TDF structures (e.g., 80% public equity + 20% LPX50)

Practical Solutions Emerging

Firms are addressing benchmarking and performance gaps through:

  • NAV smoothing models for better daily estimation
  • Interval funds and semi-liquid structures with 1099 tax treatment
  • Digital platforms offering cash flow-based tracking for PE within DC plans

These tools help retirement plans balance the opacity of PE with the regulatory need for transparency. The best tools such as AlphaBot also allow flexibility in return frequency blending (such as quarterly for a PE fund vs daily for the stock market indices), and allow building and modeling portfolios using custom data.

The Bottom Line

Opening 401(k) plans to private equity is a bold move—one that could enhance returns, but also introduces a new layer of complexity.

For investors: It’s essential to understand that PE in your retirement plan is a different beast than mutual funds—illiquid, opaque, and hard to measure.

For plan sponsors: The key to making this work is rigorous, transparent benchmarking, with realistic assumptions about what PE can deliver—and what it can’t.


Final Thought

In the drive to democratize access to private markets, benchmarking may become the ultimate gatekeeper. It will define whether private equity in retirement plans is a financial innovation—or just a costly illusion dressed in institutional branding. Having the right tools that help solving this issue has the potential to become a decisive factor in the amount of support and inflows the new strategies will receive.

(c) AlphaBot 2025

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